Hello, ASK SNIFF is a programme of research whose aim is to develop video based information resources to help families with young children understand signs and symptoms of acute illness so that they can spot when their child is sick. These resources are also intended to support communication between families and health professionals. ASK SNIFF is a collaboration between parents & carers, higher education institutions, NHS Trusts and the charity or third sector in the UK. Our team has a wealth of parental, academic and clinical expertise relating to assessment and management of the acutely sick child.